I was talking to Phil Hunt from Oracle last week and he began to talk about "Enterprise 3.0". According to Phil:
"Identity 2.0 and Wed 2.0 have often been defined by "social" or person-to-person relationship systems. The social-networking phenomena. In Enterprise 3.0, consider what happens when businesses start building the kinds of dynamic relationships that individuals do. Example: in LinkedIn we see a ceremony where individuals can choose to be "linked" enabling a set of features and communication between individuals. But what are the possibilities if businesses chose to be linked? What we are talking about is a derivative of social networking being applied to business services networking."
I liked his idea and in this blog and others, I will lay out my thoughts for Enterprise 3.0. So, first let's begin with what Enterprise 3.0 will offer enterprises that currently doesn't exist:
* Use of mashups with appropriate security automatically applied (as opposed to today's world where mashups occur without security applied automatically for content providers and, automatic billing for content providers based on contracts)
* Easy use of videoconferencing to enterprise desktops and cellphones where enterprise authentication and authorization rules are automatically enforced and, also easily enforced in enterprise to enterprise interactions (as opposed to today's world where authentication and authorization need to be manually applied in many instances, or sort of created by having certain IP ports applied or, not applied at all)
* Ability to move around and direct existing user sessions to be passed from one device i.e. a laptop to a cellphone to another a desktop. Compare this to today's world where workers and management are tied to a device and unable to keep the existing user session, application and information going without logging off and logging on to the new device
* Passing of digital content within the enterprise and between enterprises with automatic enforcement of enterprise content management security policies for each piece of content (as opposed to today's world where content management policies are not usually enforced once they leave the enterprise content management silo)
* Increasing control of business processes by ERP's where the content flowing within the business process is automatically enforced with security policies (as opposed to today's world where ERP business processes control don't normally control all aspects of the business process. Further, they don't normally enforce enterprise security standards from risk management all the way to database security, especially when the business process is enterprise to enterprise)
* Integration of user centric social interaction models into the enterprise where the interactions are automatically enforced with enterprise business, social and security policies (as opposed to today's world where the use of things like Facebook and MySpace are done in enterprise silo's with little or no enforcement of enterprise social, business and security policies)
* More B to C interactions leveraging mashups, social interactions and provision of rich digital content with automatic billing and business process and security enforcement of the enterprise's content (as opposed to today's world where the interactions don't leverage the integration of the enterprise's digital content, the bringing in of other enterprise's digital content, the user's content, and the appropriate security, business and identity enforcement along with automatic billing where appropriate)
* Ability for enterprises to quickly pass security policies, digital content and files to different levels of trust between parties. I liken this to social interactions between individuals where levels of trust are established. However, this needs to be modeled on levels of trust between enterprises where different contractual models exist. Compare this to today's world where the establishment of levels of trust is very time, labor and lawyer intensive and is not quickly do-able beyond tightly defined borders.
So is Enterprise 3.0 a revolution? No. It's a evolution where portability, security, interchangeable content with security policies, worker and enterprise interaction are enriched. It's also a world where enterprise intellectual content is protected and automatic billable revenue streams made possible where enterprise content is reused. In separate blogs, I will dive into the details of the challenges required to create as well as the potential for each of these Enterprise 3.0 features.
Thanks for the idea Phil!
Guy
www.authenticationworld.com
guy.huntington@authenticationworld.com