Yesterday, the Register ran a story "Feeling left out? Get your PC infected today!" which documented the work of a researcher who paid for a Google ad campaign which said "Drive-By Download Is your PC virus-free? Get it infected here!". According to the article "The "click here to be infected" campaign was displayed 259,723 times and clicked on 409 times, at a click-through rate of 0.16 per cent or around one in 500. The cost of the six-month campaign was $23, or around 5c per chance to infect a PC."
People will do the dumbest things. Education is important in reducing the percentage of the population who will click on things when they shouldn't.
Guy
www.authenticationworld.com
guy.huntington@authenticationworld.com
del.icio.us