The last presentation of the conference was a real mind bender. Ken Ross, CEO of Seriosity, gave an excellent presentation on how his company is pioneering the use of gaming methods to improve business processes in the real world.
Specifically, he presented their use of virtual cash "Serios Dollars" to drive efficiencies in email information exchange. A number of enterprises are currently piloting the use of this in their enterprises. By assigning virtual Serios Dollars to every email you send, you are forced to prioritize your email. The fact that you have a limited number of Serios Dollars to spend every week/month helps create the pressure.
Further, the person you are responding to can reward you with Serios Dollars. Thus a market is created with the exchange of Serios Dollars within an enterprise.
More gaming features are also presented in the display of the Serios Dollars the person sending you the email has, their past performance, etc. In other words, gaming methodology is creeping into the enterprise in order to help enterprises reduce the number of information logjams preventing a good idea from making it's way to the top.
While there were many questions asked after the presentation, Ken indicated that it's still too new to fully understand the implications, challenges and opportunities by using this method. He referred the audience to a recent paper by IBM on their work.
Keep up the good work Ken!
Guy
www.authenticationworld.com
guy.huntington@authenticationworld.com
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